Every company has a story, and at Swim Essentials, it all began with one simple product. If you look through our products now, you will see many products for smaller children, frame pools and lie-ons for the whole family. But was not always the case. Long before we had our wide range of summer products we started growin with a simple product: giant inflatable swans and flamingos.
At the time, the idea of oversized animal inflatables was still relatively new, but the response was immediate. People fell in love with the design and started buying it en masse.
What started as a niche idea eventually turned into a company full of swimming inflatables. Laying the foundation for a brand that has continued to be much more today.
How swimming inflatables became a summer must-have
It didn’t take long for swimming inflatables to become seen everywhere. With the rise of social media, especially Instagram, these bold and playful designs were suddenly everywhere. Influencers, celebrities, and everyday families began sharing snapshots of sunny days spent lounging on giant unicorns, flamingos, and swans, turning these inflatables into the ultimate summer accessory.
Also other swimming inflatables in general have become bigger. Not just in popularity but also in size. Standard pool floats have been around for decades, but they have become bigger and more imaginative. Think, for instance, of our two person pool ring or a crocodile swimming inflatable. One of the other innovations that has come to the market is the water hammock. This handy little inflatable hammock allows you to float submerged in the water. One of our favourite items is this family-sized water hammock.
From flamingos to unicorns the evolution of the collection
After the success of the original flamingos and swans, it was clear that Swim Essentials had tapped into something special. These stylish inflatables weren’t just floating accessories they were part of the summer experience. Naturally, the collection began to grow. First came more animals: unicorns, sharks, and sea creatures started coming up.
As the demand for stylish swimming flotation options grew, so did the diversity of our designs. What began with bold, tropical-inspired colours soon expanded into a mix of vibrant tones and soft, neutral palettes. Whether you're after a bright pop of pink or a calming beige float to match a minimalist backyard setup, the Swim Essentials collection has something for every mood, style, and setting.
Why Swim Essentials inflatables stand out
What makes Swim Essentials inflatables truly stand out are the unique designs we have adopted over the years. People seem to love the prints and patterns. The leopard print for instance just keeps on selling. Most inflatables are made from high-quality PVC materials that are built to last, so you don’t have to worry about punctures after just one day of fun. Plus, they’re designed for maximum swimming flotation comfort, meaning you can lounge, drift, or play with ease all day long.
