If you’ve spent any time on the internet or on the beach in the last few years, you’ve probably seen someone floating on a large unicorn at some point. The trend has come out of nowhere and is stall catching on.
What is it about these inflatable unicorns that made them so popular? Many things, but how the trend started is a unique story. Because this trend was also the start of our company Swim Essentials.
The beginning of the unicorn inflatable for pool trend
The rise of the unicorn inflatable for pool trend can be traced back to 2015, when influencer culture truly began shaping consumer behavior. That year, a single Instagram post by Taylor Swift would did the trick. In the photo, she and her boyfriend were seen lounging on an inflatable swan, kickstarting an obsession with oversized pool floats.
Almost immediately, the power of influencers became clear. In the weeks following Taylor’s post, Google searches for "inflatable swans" skyrocketed, doubling in volume. This surge in interest didn’t just stop at swans; soon, inflatable unicorns started to take the spotlight. As more people saw these quirky floats popping up on their feeds, the unicorn inflatable for pool became the next big thing. What started as a fun, viral moment quickly turned into a summer trend, with everyone from celebrities to everyday pool-goers flocking to get their hands on a unicorn for their next poolside adventure.
The power of social media and influencers
The rise of social media influencers, like Taylor Swift, played a pivotal role in turning the giant inflatable unicorn into a global sensation. When high-profile figures share their love for fun, carefree products on platforms like Instagram, it often sparks a wave of interest from fans and followers. Taylor’s photo on the inflatable swan wasn’t just a snapshot it was a statement of joy, relaxation, and escapism. And as soon as unicorns started making their appearance alongside flamingos and other fun floats, the trend took off.
The story behind Swim Essentials
Swim Essentials started with simple. It all began when a small selection of large animal inflatables, including the now-iconic unicorn inflatable, was sold to the market. The founders quickly saw the popularity of these inflatables rise and rise.
With the unicorn inflatable leading the charge, Swim Essentials began to grow, offering an ever expanding range of pool floats designed to make every moment in the water feel special. What started as a small collection of large animal inflatables quickly became a brand known for its quality, fun designs, and commitment to providing the best summer experiences. As demand for the unicorn inflatable and other fun pool floats grew, Swim Essentials set out to provide the perfect mix of comfort, style, and enjoyment for everyone, from families to pool party enthusiasts. Today, Swim Essentials continues to bring the magic of the unicorn inflatable and other beloved inflatables to pools all over the world!
How to make the most of your giant inflatable unicorn
Making the most of your giant inflatable unicorn is easier than you might think, and with a few simple tips, you’ll be ready for endless hours of fun. First, setting up your unicorn inflatable is a breeze. Simply use an electric or hand pump to quickly inflate it, and in no time, you’ll have your very own floating unicorn ready for adventure. Be sure to follow the instructions for proper inflation to ensure maximum comfort and safety. Check it out below.
